WEB3
GRAD
the Web3 coding academy
Partnership Proposal to
HarmonyOne
Please come revolutionize Web3 with us!
Pedro Cerdeira
Confidential
© web3grad
15 February 2022
W
Harmony One is a key player in Web3, and the
E
alignment of vision and purpose with Web3Grad is
B
perfect
3
G
Harmony is building an open consensus platform to
R
1000x the world’s decentralized economies
A
Harmony’s platform is geared for delivering impact at
D
global scale, much like Web3Grad, simplifying things
and bringing well-being to and empowering all
participants
The alignment of vision and purpose is surprising, and
Web3Grad would like to contribute to the excellence of
the team and the ecosystem
Confidential
© web3grad
15 February 2022
2
W
E
What’s in it for HarmonyOne, if you sponsor
B
Web3Grad’s quest to make a dent in the universe?
3
G
Make an impact on the Web3 ecosystem by:
•
Having an effective tool to train Web3 developers at scale, with
R
customized content for HarmonyOne’s specific ecosystem
A
•
Increasing critical mass of knowledgeable Web3 developers, making
it easier to develop additional projects on HarmonyOne’s
D
•
Marketing and influencing directly first comers to Web3 dev world
•
Being the first sponsor to Web3Grad’s model for producing Web3
developers at scale
•
Reinforcing HarmonyOne’s positioning of creating well-being at
global scale, and supporting bold ideas
•
Learning first hand with us how it works and fine tuning the process
•
Have fun while doing it!
Confidential
© web3grad
15 February 2022
3
W
E
the index:
B
3
G
1.
mission
R
2.
problem
A
3.
solution
D
4.
customer
5.
process
6.
business model
7.
team
8.
plan
9.
the ask
Confidential
© web3grad
15 February 2022
4
W
E
the mission: Web3Grad’s mission
B
3
G
Empowering the next generation of Web3
R
developers
A
D
by
Up-skilling eager to learn people to Web3 developers,
either within their own company, or placing them in an
avid blockchain employer
Confidential
© web3grad
15 February 2022
5
W
the problem: Blockchain and Web3 growth is
E
exploding, interest levels are sky high, coders are
B
scarce
3
Blockchain Market Size
G
R
$67,4b
• Appetite & incentives to learn
A
68.4%
coding in Web3 are huge
CAGR
D
• Coders are very scarce in the
market
• Companies crave for new talent
$4,9b
• Companies suffer from high
rotation/attriction rates
2021
2026
6
Global Blockchain Market Report 2021, USD$
Confidential
© web3grad
15 February 2022
W
E
the solution: a coding academy that produces
B
qualified Web3 developers quickly
3
G
• Lets existing Web2 developers up-skill to Web3 and find better
R
jobs
A
•
Unique streamlined approach with quick, high engagement, and to the
point sprints
D
•
One stop shop on training and applying for a new job
• Provide trained talent availability to employers, enabling growth
• Lets companies upskill existing talent, enabling new business
while increasing motivation and reducing attriction
• Allows Web3 protocols to increase their talent footprint in the
ecosystem, fostering increased adoption
Confidential
© web3grad
15 February 2022
7
W
E
the customer: the 4 archetypes and what’s in it for
B
them
3
G
The Solo Coder
The Hungry Protocol
R
has prior coding knowledge
wants to promote ecosystem
and wants to skill up to Web3,
adoption of their platform, by
A
to change career and increase
having a bigger developer pool
salary
D
The Wisdom Company
The Begging Company
wants to get into Web3 by up-
is already a player in Web3 and is
skilling existing developer
struggling to onboard more talent
talent pool, increasing
with the right skillset
motivation and retention
Confidential
© web3grad
15 February 2022
8
W
E
the process: how does Web3Grad do and scale it?
B
3
G
•
Actively market to Web2 developer
•
Maximum engagement
R
communities, no country boundaries
•
Small cohorts of ~20 developers
•
Short 3 week sprints
A
•
Gamified environment/platform that
•
Geared for practicality
promotes interaction, participation
D
•
Async content - consume it when /
and a competitive edge
how you want, self paced, with
•
Nominated buddies/mentors
milestone challenge submissions
•
Office hours, challenges, talks,
•
Proactive community management:
•
Content
discord, telegram, and twitter
•
Curated syllabus, pragmatic and very
straight to the point
•
Final project/hackathon for
•
Open source and crowdsourced
certification and ranking
through incentives, peer-reviewed
Confidential
© web3grad
15 February 2022
9
W
E
the business model: Revenue lines and Cost items
B
3
Revenue
G
•
Batch Sponsorship by Web3 projects -customized sprints, to promote
R
platform adoption
•
Developer hiring fee for Companies, at end of the batch
A
•
Academy-as-a-Service for Companies that want to up-skill current talent pool,
through customized sprints
D
Cost
•
Marketing to candidates
•
Selling to companies
•
Platform development
•
Operations
•
Specific content development
Confidential
© web3grad
15 February 2022
10
W
E
the team: the right people
B
3
G
Lecturer at the Portuguese Catholic
Lecturer at the Portuguese Catholic
University,
extensive experience in
University,
extensive experience in
R
teaching, training and education.
teaching, training and education.
Passionate about the startup ecosystem,
Executive Director of the Católica-Lisbon
A
mentor, and business angel, especially in
Center for Technological Innovation &
the Web3 space. Management, strategy,
Entrepreneurship.
D
international business development, sales
Senior
consultant
with
hands-on
and partnerships consulting.
experience in Europe
and Africa
(CGI,
Over
25
years of experience in the
Capgemini,
Novabase).
Experienced
Enterprise IT market, held several senior
Project Manager in Business Consulting
international business development, sales
and Implementation Projects with focus on
management and alliances and channel
Sales Incentive Compensation models.
management positions in Oracle, Brocade,
Aeronautical Engineer
(ESTACA, Paris),
EMC2, Compaq/HP, Alcatel and Accenture.
Advanced Program in Entrepreneurship &
MSc in Computer Engineering, Advanced
Innovation
Management,
Advanced
Management Program for Executives,
Program of Supply Chain Management.
Advanced Program in Entrepreneurship &
Innovation Management.
Confidential
© web3grad
15 February 2022
11
W
E
the plan: run a MVP to validate assumptions
B
3
G
•
Can attract Solo Coders and determine the required marketing
R
investment
•
Can run effective sprints with sky-high Net Promoter Score,
A
learning and iterating
D
•
Can attract sponsors from Web3 protocols
•
Can effectively place developers at Begging Companies and
charge for it
•
Can attract a corporate to sponsor an internal up-skill sprint
•
Can scale the process massively
Then scale massively while expanding to adjacent content areas
(testing,
architecture, integration, …)
Confidential
© web3grad
15 February 2022
12
W
E
the ask: HarmonyOne, please be the first sponsor
B
to help us run the MVP, learn & iterate the model
3
G
R
We are asking for:
Grant to be invested in:
A
•
Some “people bandwidth”, to buddy
candidates, office hours, and help put
Content
D
15%
Community
together the final challenge/hackathon
20%
•
Some curated content
Marketing
Final
45%
Challenge
•
Help promoting & marketing Web3Grad
20%
in the community
•
$25k to sponsor a first HarmonyOne
branded batch
Confidential
© web3grad
15 February 2022
13
W
E
B
3
G
Please come revolutionize Web3 with us!
R
A
D
Thank You!
Pedro Cerdeira
Confidential
© web3grad
15 February 2022
14
